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Tax credit for advertising campaigns

The 2021 Budget Law (article 1, paragraph 608, Law 178/2020) provided that, for the years 2021 and 2022, the tax credit for advertising campaigns is recognized in the single measure of 50 percent of the value of advertising investments made in daily newspapers and periodicals, without the limit of the increase over the previous year.

As in previous years, in order to access the tax credit for investments, an application must be submitted to the tax authorities between March 1 and 31, 2022.

The communication for access to the tax credit constitutes a sort of reservation, in which the data on the investments that are expected to be made in the year being facilitated (investments already made and/or to be made) must be indicated.

This data will have to be confirmed in the final balance by the beneficiary, by sending a substitute declaration relating to investments made in 2021, to be submitted between January 1 and 31, 2023 (subject to change).